Welcome to our website. We are a small and local creative agency in Jakarta, Indonesia.

We are not an advertising agency. We are not branding consultant. We are not an interactive agency. And we are not an activation agency. But we do advertising, branding, interactive and activation works for our clients. Please visit about us section to learn more about our concept.

To find out more about how we can contribute creative marketing communications solution for your company, feel free to contact us. It will be an honor for us to have a credential presentation for your company.

We have officially moved into our new office at Jl. Panglima Polim 1 No. 32, South Jakarta. The location is right across from "Asih" Hospital at Panglima Polim, South Jakarta.

Our TV Commercial for Kopi Tubruk Javabica. Kopi Tubruk/ Mud Coffee is Indonesian style coffee where where coarse coffee grounds are boiled with hot water. To enjoy the coffee, one should wait until the most of the grounds have settled to the bottom. This advertising campaign was developed by emphasizing Kopi Tubruk Javabica's tagline "Tubruk Semangatmu" through an inspiring and motivating approach for the audience.

In Q3 2010, Minister of Trade of the Republic of Indonesia planned to launch campaigns to endorse appreciations to national products. To differentiate the campaign from other national products endorsing campaigns by the Minister of Trade, a different approach was chosen. Instead of only highlighting traditional products, this government supported campaign for the first time ever highlighting the urban modern communities.

This strategy was chosen to attract the urban community whose buying power and modern lifestyle were believed could aspire wider public to appreciate Indonesia’s products and/or services. By highlighting this aspiring urban people, this strategy would close the perceived gap between urban modern communities with nationalism spirit. This campaign was designed also as an acknowledgement that the urban contemporary arts and cultures were indeed part of Indonesian arts and cultures.

To attract the targeted urban modern communities, selected aspiring endorsers from several professions were selected. Each of them had proven their achievements in their fields. Some of them were actually not broadly well known or publicly popular, but were respectable figures in their fields. Combined with several well-known celebrities, this unique combination of endorsers well presented the urban appeals of the campaign.

“Karya Indonesia Adalah Kita” theme was created. The words stand for “Indonesia’s work (Karya Indonesia) are us/ our works (adalah kita)”, or can also be translated as “We (as a nation) are what we create”. This theme was chosen to communicate the concept of: Whatever we do in our daily life actually contribute to the pride of the nation. Because for every our achievement, every our masterpiece, actually is achievement of all of us as one nation. And now is the right time to appreciate the achievements of Indonesians who have created outstanding works, by proudly using Indonesian products/ services.

These aspiring figures was selected as the campaign’s endorser:

• Dian Sastrowardoyo: One of the most famous Indonesian actresses. Her natural Indonesian beauty, diva charm and intellectual appeals (she was graduated from one of the best university in Indonesia) put her as one most respectable yet admired actress. Her other profession as HR consultant further strengthening her imagery as “beauty with brain” idol.
• Leonard Theosabrata: Now recognized as one of Asia’s top product and interior designers, the only Indonesian to be included in the hefty 2006 German publication Young Asian Designers. He has won several prestigious international awards, including red dot design awards.
• Becky Tumewu: One of the most famous Indonesian MC and public speaking trainers. Her long experience in entertainment industry and well-known high standard of professionalism put her as one of the role model for new comers in entertainment industry.
• Avianty Armand: A female architect that become a reputable fiction writer. Her fictions are loved by literature enthusiast and well appreciated by the critics.
• Endah N Rhesa: Endah Widiastuti (vocal, guitar) and Rhesa Aditya (bass), a musical duo that distributed their music independently. Their minimalist acoustic format has been well received in Indonesia’s music scene despite of their limited channel of distributions and copies. “Our music is sincere and it’s coming from inside our hearts,” they say.
• Kleting: Kleting Titis Wigati, owner and designer of “Klé”, is one of the rising stars in fashion design industry. Hard Rock FM Jakarta named her as “Most Inspiring People Under 30 Years Old” in 2008.
• Sir Dandy: or also known as “Acong” is one of few urban artists with broad range of talents, interests and passions. Contemporary arts collectors admired his acrylic paintings. His experiments with furniture products and indie music keep him stands out, exposing his pure passion for creative explorations.
• Anton Wirjono: One of the most famous and respectable DJ in Indonesia. He is also an innovative entrepreneur who own wide range of music & retail entertainment industry brands. He was chosen by MTV Trax Magazine in 2002 as one of then people with a Midas touch in entertainment in Indonesia.
• Adella & Alleta: Twin ballerinas, both of them share the same passion about ballet since they were kids. Considered as top ballerina in the nation, they were also well known for their effort to combine traditional Indonesian dancing with ballet in their shows.
• Denny Sakrie: Well known music critics, writer and journalist. Has insatiable passion about music, especially Indonesian music. His broad and deep knowledge about music makes people consider him as music walking encyclopedia.
• Eugene Panji: Respectable video clip, film and commercial director in Indonesia. His legendary works for several famous musicians brought him a reputable position as one of most admired creative worker in the nation. Eugene Panji was also the director of this campaign TV commercial.
• Davy Linggar: Reputable contemporary art painters, but more widely known as one of the best photographers in Indonesia. He was truly gifted with sophisticated aesthetic sense, which brought him to become most desired photographers for top fashion designers in the country.

This unique combination of people, some were never imaginable to even talk about nationalism, were featured in 3 version of TV commercial.

The first version with 60 seconds duration featuring several of the endorsers in their daily activities setting, singing in their own voice the national song “Tanah Airku” (My homeland) composed by Ibu Sud (Renowned Indonesian pre independent song composer).

The second version was 120 seconds version, consisting unscripted interview result with the endorsers, talking about their point of view regarding nationalism and how Indonesian perceived Indonesia’s products/ services. The unscripted interview reveals a lot of unexpected angles from each endorser, which enrich the overall campaign with fresh ideas and perspectives.

The third versions of the TVCs were a series of 5 seconds bumper of each endorser stating their own version statement of the campaign.

The campaign website http://www.adalahkita.com was launched simultaneously with the TVCs. Maintaining the modern urban look, the website featuring selected/ curated modern urban Indonesia’s products and services. The visitor could also share their photograph wearing/ using his/her Indonesia’s product at the website. The campaign was also use social media channel like twitter and facebook. The other medium is outdoor billboards at several spots.

This campaign was proudly won a bronze dragon at Promotion & Marketing Awards of Asia 2011 - http://www.pmaa-awards.net in Best Cause, Charity or Corporate Responsibility Marketing Campaign Category. Since 2000 PMAA has recognised and showcased some extraordinary campaigns from all over Asia, as far north as Japan & South Korea, south to Indonesia and as far west as Pakistan who entered for the first time in 2010.Click here to download the complete PMAA 2011 media release. Click here to read Kompas' article about this achievement.

"Adalah Kita" campaign was also proudly won a silver metal at Pinasthika Creative Awards http://www.pinasthikaward.com - Indonesian local advertising agencies creative competition, in advertising campaign/ mixed media category. At the end of 2011, this campaign was honored to be listed as finalist at Citra Pariwara 2011 http://www.citrapariwara2011.com , national creative advertising competition by PPPI (Indonesia Advertising Agencies Association), in mix media category.

Celsius has marked its four years journey in the marketing communications industry map in Indonesia, by expanding its competence with Public Relations discipline.

After several months of paving the endeavour since October 2010, earlier this month, CelsiusPR was officially announced and set to roam the public relations map in Indonesia, as well as abroad.

Led by Harry Setiawan, who’s been in the public relations cum marketing communications cum brand management field for more than 15 years, CelsiusPR will be focussed in developing the marketing and/or branding public relations portfolio for the group.

Commencing the new year, in January 2011, CelsiusPR assisted SANCTUM -- a newly opened dayspa focusses on reflexology in Jakarta – held a media gathering in its outlet which is located in one of Jakarta’s prime malls, Plaza Senayan. The media were given opportunity to try the service first-hand at the gathering, enjoyed a soothing reflexology and back massage treatment in a spa with distinctive approach to ambience.

On the first weeks of its announcement, CelsiusPR has acquired new projects to start with.

The first one being an Asia-based on-line game developer and operator, IAHGames, who launched the bahasa Indonesia version of EA FIFA Online 2. The project was carried out under CelsiusPR’s partnership with Level7, a Jakarta-based Event Organizer, who was contracted by IAHGames to stage the launch event for media in Jakarta, Indonesia. The press launch event conducted on March 18th, 2011 captured the attention of lots of Indonesian media, ranging from general publications to specialized ones who focusses on reviews about on-line games.

The other one, is a local brand with international recognizition, NATUR Shampoo, who specializes themselves as a brand who produces non-chemical based shampoo and hair conditioner. Together with the Client, CelsiusPR is now preparing the groundwork for a public relations campaign.

CelsiusPR team consists of those who are already equipped with adequate experience in managing public relations campaign for national and international brand, from lifestyle to IT, from healthcare to fashion.

Understanding that media is the key audience of any public relations effort, CelsiusPR is committed to deliver memorable events where media may have a proportional involvement at any media event organized for Clients. With that, we are forging opportunity for media to see, touch and feel the product, the brand promise or the essence of any initiatives conducted by a brand.

Please visit our Public Relations section to learn more about CelsiusPR.

Thanks to our great client, Danone Indonesia, we proudly received Order of Merit acknowledgement for our Mizone "Ngapain aja seru" / "Get into the Moment" campaign at MAA Globes Worldwide Awards. The 48 GLOBES, Silver and Bronze Awards, as well as Orders of Merit Certificates, in 16 Categories, were announced at 25th annual MAA GLOBES Award Ceremony at The Four Seasons Hotel, Washington DC, USA, October 18, 2010.

“The GLOBES Recognition Program continues to grow in the quality, creativity and indeed numbers of executions submitted, despite the ongoing of the global economic situation, still present in many Countries. This year the number of integrated Campaigns utilising multiple techniques, including social media, increased markedly, continuing the popularity of digital techniques. We also saw our first entries from Pakistan and Vietnam with Vietnamese winners”..... Mike Da Silva. VP Marketing. MAA GLOBES. Sydney, Australia.

Kieran Killeen, President of MAA Worldwide, paid tribute to the high quality of entries received for this year’s program: “What a great year for the GLOBES Awards – despite the economic conditions the awards attracted more entries than ever before. Australia, Asia, South America, North America and Europe were all well represented in a global array of high quality programs. With pressure on clients and their respective agencies to deliver results, it is testament to our industry that more and more Companies recognise the influence that effective brand activities have on their business”.

The MAA GLOBES recognizes the very Best of the Best in Promotion Marketing Award Programs executed in 26 Countries with our partners: CAMPRO from Argentina, the APMA Stars from Australia & New Zealand, AMPRO from Brazil, CAPMA PROMO Awards from Canada, the JPM Awards from Japan, the PMAA Dragons of Asia, the Silver Mercury’s from Russia, the ISP Awards from the UK and the PMA REGGIES Awards from the USA. Country entries were also received from Israel and Ireland.

140 judges from 23 Countries, representing Agencies, Clients, Academia, Media and Industry Associations carried out the 2010 Judging process between July and September. Click here to download The MAA GLOBES 2010 official press release.

One of our TV commercial for amplification of Natur-E Journey to Beauty activation program, featuring 3 winners of the promotion program with the brand ambassador Dian Sastrowardoyo.

Our Mizone "Ngapain Aja Seru" / "Get into the Moment" activation campaign successfully won the bronze dragon at The 11th Promotion Marketing Awards of Asia. This campaign was also acknowledged as The Best Campaign in Indonesia, in The Dragons for the Best Campaigns by Country category. All 50 Gold, Silver and Bronze Dragon winners later were submitted by PMAA to the MAA Globes International Award.

Click here to download the official The 2010 Promotion Marketing Awards of Asia Press Release.

Our Acer's "Invasion of Technology" Campaign has won The Gold Winner for Internet/ Mobile Activation category at The Most Impact Brand Activation 2010 by Mix Marketing Xtra Magazine, a prominent marketing communications magazine in Indonesia. While in this same category, our other campaign, Mizone's "Posko Pencerahan Harimu" won the Silver metal.

In Low Budget High Impact category, the Acer's "Invasion of Technology" also won the Silver metal. In Road Show Activation category our "Dove Sisterhood" activation campaign for Unilever Indonesia won the Bronze metal.

The Most Impactful Brand Activation competition is an annual event held by Mix Marketing Xtra Magazine, judged a panel of credible and experienced brand activation practitioners in Indonesia.

Wisnu P and Deny Triyono on stage with Mr Donald Situmorang from Acer Indonesia

Risya proudly receiving one of the certificates

The Celsians with the certificates

The Celsians with the certificates

Our Winning Activation Campaigns:
Acer "Invasion of Technology" - Acer Indonesia:
• Internet/ Mobile Activation - Gold
• Low Budget High Impact Activation - Silver
Mizone "Posko Pencerahan Harimu" - Danone Indonesia:
• Internet/ Mobile Activation - Silver
Dove Sisterhood - Unilever Indonesia:
• Road Show Activation - Bronze

Our TV commercial for Bank Mega's saving accounts "Mega Pasti" 2010 promotion program. The promotion program was supported also by print advertisement and POS material at Bank Mega's branches. The TV commercial were executed in 2 versions.

We were proudly supported the first Indonesian Graphic Design Award 2010 by producing 2 print ads for this historic event. The concept was build based on IGDA's unique approach which encourage Indonesian Graphic Designer to create works that will make all Indonesian be proud of.

As part of Agency of the Year 2010 selection by Mix Marketing Xtra Magazine, we are proudly acknowledged as one of Rising Star Agency of The Year 2010.