Harry Setiawan
Public Relations Director
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Harry has more than 15 years of experience in Public Relations and Marketing Communications field and 5 years in Brand Management while he was still part of the Marketing Team of a multinational FMCG organization.

His vast experiences equipped him with in-depth understanding on the industry and on how to lay a sound and creative public relations strategy for Clients.

For the last couple of years, he was responsible for various PR projects from HBO, LUX Beauty Soap, Erhalogy, ErhaClinic, Sunsilk, Molto, Kotex, Optik Melawai, Kenko, Tahitian Noni, Baygon, Autan, Bayclin to name a few.

Started in late 2010, Celsius Public Relations has provided Public Relations services for several local and multinational companies in Indonesia:

Huntsman: As a multinational company, producing chemistry-based products, Huntsman’s executives are encouraged to understand the basic know-how on how to deal with media. Arranging a two day media training for its management, to familiarize themselves with Indonesian media

Sanctum
Organized a media event to signify the launch of Sanctum, an inner-city sanctuary for the busy urbanites. A dayspa focusses on reflexology with distinctive approach to services and atmosphere.

EA SPORTS
To signify the going-to-live the beta version of EA FIFA Online 2 – Bahasa Indonesia version, we were assigned to conduct the media relations, working together with the appointed event organizer.

NATUR Shampoo
Recently acquired, NATUR is Indonesia’s well known brand for non chemical-based product

Public Relations has its own independent and at the same time an integral part in creating a story or an idea about an organization,  a corporate -- as well as a marketing and/or a brand’s initiative .

So interesting the story, that someone else within or outside the organization is keen to share his or her words , ensuring complete sides of the story.

And the media – capitalizing on their own version, are keen to write their story about our ideas, since they found the ideas have marked quite an impression

About us

Started in late 2010.  CelsiusPR compliments the discipline of Celsius Creative Communications, which already known as an integrated creative communications solutions provider for its Clients.

We are relatively new, but our team has been around in the Public Relations scene, especially in marketing public relations for quite some time. Our PR team members carry with them long time expertise in Public Relations & Marketing Communications. Earning numerous accolades and success in PR activities for different clients base provides CelsiusPR team with access to necessary perspectives in giving the best possible Public Relations solution for our Clients.

Equipped with adequate exposures towards Advertising, Marketing cum Brand Management and Brand Activation before, our team has a strong and solid ground in providing solutions needed by Client to enhance and strengthen the message through Public Relations.

Whether they are local, national or multi-national brand, we are here ready to assist you with creative public relations solutions to help your brand or marketing initiative being heard by your audience via optimum and favorable coverage in the media.

Services

Our main area of expertise is marketing and/or brand public relations, thus we focus the services to providing erves Clients with various activities that suit the purpose of their marketing activities.

In other words, public relations solution we provide to our clients will always be incorporated with any aspect of communication activities conducted by the clients for their brand or marketing initiatives. This is to ensure that the messages being communicated to the target audience come from one integrated key message and reflect the brand essence or the brand objectives.

Since the main target audience of our Public Relations activites are the media, hence we believe that we need to be creative in developing programs or events which will inspire our fellow media to absorb what the whole program or event is all about. Samples of our services include the followings:

• Strategic Platform: we develop a strategic plan as our guideline and platform of all public relations activities, especially on building the key message and how it can be translated in various aspects of the campaign
• Tactical Approach: while platform is important as the guideline, we also need some applicable activities which can help us in delivering the message to the stakeholders, especially to media, as key influencers. Activities such as: Roundtable Discussion, Media Gathering, Press Conference, Press Visit, Press Treatment, Story Pitch, Press and Photo Release Distribution, etc.
• Monitoring: as an immediate tool of evaluation, directly following the media activities, we monitor the coverage appear in the media. Daily summary will be submitted to Client once we noticed a coverage of direct mention whereby a story about our Client’s brand being written and placed in the media. Or an indirect mention whereby our Client’s brand being included in any article about category, industry or trend associated with our Client’s brand or product.
• Equipped with some PR value evaluation method, we help our Client to understand and justify the investment made versus the public relations values being generated.

Our Strength

Our team’s vast experience and exposures to various Public Relations and marketing activities of national and multi-national power brands.

Strong relationship with the media, especially in lifestyle and marketing desks and/or publications.

Innovative, 3-dimensional, 360-degrees approach to deliver groundbreaking brand experiences for the media as key influencers. We create events that will leave a lasting impression for our fellow media.