We have officially moved into our new office at Jl. Panglima Polim 1 No. 32, South Jakarta. The location is right across from "Asih" Hospital at Panglima Polim, South Jakarta.
CelsiusPR – the new kids on the block
Celsius has marked its four years journey in the marketing communications industry map in Indonesia, by expanding its competence with Public Relations discipline.
After several months of paving the endeavour since October 2010, earlier this month, CelsiusPR was officially announced and set to roam the public relations map in Indonesia, as well as abroad.
Led by Harry Setiawan, who’s been in the public relations cum marketing communications cum brand management field for more than 15 years, CelsiusPR will be focussed in developing the marketing and/or branding public relations portfolio for the group.
Commencing the new year, in January 2011, CelsiusPR assisted SANCTUM -- a newly opened dayspa focusses on reflexology in Jakarta – held a media gathering in its outlet which is located in one of Jakarta’s prime malls, Plaza Senayan. The media were given opportunity to try the service first-hand at the gathering, enjoyed a soothing reflexology and back massage treatment in a spa with distinctive approach to ambience.
On the first weeks of its announcement, CelsiusPR has acquired new projects to start with.
The first one being an Asia-based on-line game developer and operator, IAHGames, who launched the bahasa Indonesia version of EA FIFA Online 2. The project was carried out under CelsiusPR’s partnership with Level7, a Jakarta-based Event Organizer, who was contracted by IAHGames to stage the launch event for media in Jakarta, Indonesia. The press launch event conducted on March 18th, 2011 captured the attention of lots of Indonesian media, ranging from general publications to specialized ones who focusses on reviews about on-line games.
The other one, is a local brand with international recognizition, NATUR Shampoo, who specializes themselves as a brand who produces non-chemical based shampoo and hair conditioner. Together with the Client, CelsiusPR is now preparing the groundwork for a public relations campaign.
CelsiusPR team consists of those who are already equipped with adequate experience in managing public relations campaign for national and international brand, from lifestyle to IT, from healthcare to fashion.
Understanding that media is the key audience of any public relations effort, CelsiusPR is committed to deliver memorable events where media may have a proportional involvement at any media event organized for Clients. With that, we are forging opportunity for media to see, touch and feel the product, the brand promise or the essence of any initiatives conducted by a brand.
Please visit our Public Relations section to learn more about CelsiusPR.
MAA Globes Worldwide Awards
Thanks to our great client, Danone Indonesia, we proudly received Order of Merit acknowledgement for our Mizone "Ngapain aja seru" / "Get into the Moment" campaign at MAA Globes Worldwide Awards. The 48 GLOBES, Silver and Bronze Awards, as well as Orders of Merit Certificates, in 16 Categories, were announced at 25th annual MAA GLOBES Award Ceremony at The Four Seasons Hotel, Washington DC, USA, October 18, 2010.
“The GLOBES Recognition Program continues to grow in the quality, creativity and indeed numbers of executions submitted, despite the ongoing of the global economic situation, still present in many Countries. This year the number of integrated Campaigns utilising multiple techniques, including social media, increased markedly, continuing the popularity of digital techniques. We also saw our first entries from Pakistan and Vietnam with Vietnamese winners”..... Mike Da Silva. VP Marketing. MAA GLOBES. Sydney, Australia.
Kieran Killeen, President of MAA Worldwide, paid tribute to the high quality of entries received for this year’s program: “What a great year for the GLOBES Awards – despite the economic conditions the awards attracted more entries than ever before. Australia, Asia, South America, North America and Europe were all well represented in a global array of high quality programs. With pressure on clients and their respective agencies to deliver results, it is testament to our industry that more and more Companies recognise the influence that effective brand activities have on their business”.
The MAA GLOBES recognizes the very Best of the Best in Promotion Marketing Award Programs executed in 26 Countries with our partners: CAMPRO from Argentina, the APMA Stars from Australia & New Zealand, AMPRO from Brazil, CAPMA PROMO Awards from Canada, the JPM Awards from Japan, the PMAA Dragons of Asia, the Silver Mercury’s from Russia, the ISP Awards from the UK and the PMA REGGIES Awards from the USA. Country entries were also received from Israel and Ireland.
140 judges from 23 Countries, representing Agencies, Clients, Academia, Media and Industry Associations carried out the 2010 Judging process between July and September. Click here to download The MAA GLOBES 2010 official press release.
The PMAA Dragons of Asia 2010
Our Mizone "Ngapain Aja Seru" / "Get into the Moment" activation campaign successfully won the bronze dragon at The 11th Promotion Marketing Awards of Asia. This campaign was also acknowledged as The Best Campaign in Indonesia, in The Dragons for the Best Campaigns by Country category. All 50 Gold, Silver and Bronze Dragon winners later were submitted by PMAA to the MAA Globes International Award.
Click here to download the official The 2010 Promotion Marketing Awards of Asia Press Release.
Wins at Most Impactful Activation 2010
Our Acer's "Invasion of Technology" Campaign has won The Gold Winner for Internet/ Mobile Activation category at The Most Impact Brand Activation 2010 by Mix Marketing Xtra Magazine, a prominent marketing communications magazine in Indonesia. While in this same category, our other campaign, Mizone's "Posko Pencerahan Harimu" won the Silver metal.
In Low Budget High Impact category, the Acer's "Invasion of Technology" also won the Silver metal. In Road Show Activation category our "Dove Sisterhood" activation campaign for Unilever Indonesia won the Bronze metal.
The Most Impactful Brand Activation competition is an annual event held by Mix Marketing Xtra Magazine, judged a panel of credible and experienced brand activation practitioners in Indonesia.
Wisnu P and Deny Triyono on stage with Mr Donald Situmorang from Acer Indonesia
Risya proudly receiving one of the certificates
The Celsians with the certificates
The Celsians with the certificates
Our Winning Activation Campaigns: Acer "Invasion of Technology" - Acer Indonesia: • Internet/ Mobile Activation - Gold • Low Budget High Impact Activation - Silver Mizone "Posko Pencerahan Harimu" - Danone Indonesia: • Internet/ Mobile Activation - Silver Dove Sisterhood - Unilever Indonesia: • Road Show Activation - Bronze
Richard as MIX's Judge
Richard Andrew Gumogar, our Activation Director and one of our founders was honored to become one of the judges of The Most Impactful Brand Activation Competition by Mix Marketing Xtra Magazine for the second times.
Using "Low Budget, High Impact Brand Activation" theme, The Most Impactful Brand Activation 2010 competition was successfully attracted more participants, with more variety of interesting activation concepts. The judges panel was consisted of prominent players in brand activation industry and fair judging was guaranteed by prohibiting the judges to score their own activation campaigns.
Framepool / Fireflies short film competition
Our Managing Creative Director, Elwin Mok, was proudly selected as one of the Top 10 finalist at The 2010 Framepool / Fireflies short film competition at Cannes on 23rd June 2010. The short movie titled "Little Voice" was created using footages from Framepool.
About the competition: The challenge was simple: to craft a beautiful piece of work showing the meaning of the word 'courage' in its widest form. A child jumping into the swimming pool for the first time; jumping out of an airplane with a parachute; a mountaineer on an ascent... it could be anything that illustrates bravery, however extreme or seemingly insignificant. We asked filmmakers to produce a piece of work: 30" to 3 minutes long (including a minimum of Framepool footage of 20%). And that has been judged by some of the most talented creatives in the advertising world.
Click here to find more information about the competition.
Rising Star 2010
As part of Agency of the Year 2010 selection by Mix Marketing Xtra Magazine, we are proudly acknowledged as one of Rising Star Agency of The Year 2010.
Judged by the 100 strong Pan-Asian Judging Panel, this 10th year PMAA attracted another record number of entries, truly reflecting world class quality. All Gold, Silver & Bronze winning campaigns have been uploaded to the MAA Worldwide GLOBES website and 140 Marketing Professionals from 21 Countries are now scoring the 2009 MAA GLOBES entries. Wish us the best of luck in the 2009 MAA GLOBES Programme to find the very Best of the Best in the World!
Click here to download complete list of PMAA 2009 winners.
Big wins at Most Impactful Brand Activation
Our activation for Mizone, Ngapain Aja Seru Campaign has won several awards at The Most Impactful Brand Activation 2009. Those are The Gold Winner for Roadshow Activation Category, The Most Original Roadshow Activation, The Most Creative Roadshow Activation, The Most Unique Roadshow Activation, The Best Excecution Roadshow Activation.
In different category, our activation for Pepsodent in 60.000 Smiles Photos Exhibition has won The Gold Winner for Festival/Exhibition Category. In total, at this brand activation competition, we proudly received 6 Gold, 3 Silver and 2 Bronze acknowlegments.
The awards were presented by Mix Marketing Xtra Magazine who held this annual event for the second time. Winners were picked based on selected entries received from clients and activation agencies in Indonesia. We were proud to be selected for those significant awards, as part of our commitment to providing our clients with delivery excellence for all our value-driven and measured result.
Richard as one of the judges of Most Impactful Brand Activation 2009
Indra Gundil, Indri Marista and Wisnu P proudly received the certificates
Elwin Mok, our Managing Creative Director and one of the founders was honored to become Zonal Director for Indonesia of the 10th Promotion Marketing Awards of Asia, 2009.
This promotion awards of Asia was judged by 100 pan-Asian Judging Panel, and this year's members of judging panel from Indonesia were: • Putri Paramita, Product Group Manager Deo - Unilever Indonesia • Erwin Cahaya Adi, Senior Brand Manager - Unilever Indonesia • Bibiana Lo, Marketing Manager Mizone - Danone Indonesia • Elwin Mok, Managing Creative Director - Celsius
Richard as one of the Judges
Richard Andrew Gumogar, our Activation Director and one of our founders was honored to become one of the judges of The Most Impactful Brand Activation 2009 Competition by Mix Marketing Xtra Magazine.
This national brand activation competition was conducted by inviting prominent advertiser/ brand owners and brand activation agencies in Indonesia. The judges panel was consisted of prominent players in brand activation industry and fair judging was guaranteed by prohibiting the judges to score their own activation campaigns.
Several media coverages on our YUPI TVC
The uniqueness of our YUPI TV Commercial which using stop motion animation technique was featured in kompas online, vivanews, okezone and mix marketing magazine. Yenny Siswanto, our Account Director and one of the founders proudly shared the concept and rational behind the TVC and unique stop motion technique.
Celsius in ADOI Advertising Awards 2008
We were grateful to receive another acknowledgments in ADOI Advertising Awards. Our Mizone "Blind Date" TVC won bronze metal in film idea category, judged by world legendary advertising guru Jeff Goodby. Our print ad for Flash Film also was listed as finalist in illustration - print craft category. These achievements put us in 8th position of creative agency rank of ADOI Advertising Awards. Our works and credit were appeared in ADOI Advertising Awards 2008 book.
Richard Gumogar in Mix Marketing Xtra
Richard Andrew Gumogar, our Activation Director and one of our founders, was featured in Mix Marketing Xtra Magazine (member of SWA Media Group, a prominent business magazine group in Indonesia). To read the article, click on the thumbnail below.
Agency of the Year 2008
We were proudly featured in Mix Marketing Xtra Magazine October 2008 "Agency of The Year 2008" edition. We received an honor to be acknowledged as top 3 Agency of the Year for Most Creative Activation Agency category. This agency ranking was conducted by Mix Marketing Xtra Magazine (member of SWA Media Group, a prominent business magazine group in Indonesia) by interviewing more than 100 marketing managers / directors in Indonesia. To read the article about us in Mix Marketing Magazine, click the thumbnail below.
Elwin Mok in SWA
Elwin Mok, our Managing Creative Director and one of our founders was featured in SWA Magazine (A prominent Business Magazine in Indonesia) February 2008 edition. To read the article, click on the thumbnail below.
Mizone TVC in BNB
Our Maxxibilities Icon TVC for Mizone was featured in BNB Magazine December 2007 edition. To read the article, click the thumbnail below.
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Celsius in ADOI Advertising Awards 2007
As a new agency in 2007, we were fortunate to receive a creative award in our first year of operation. Our first bronze was come from interactive category, a viral campaign for Flash English Course. This acknowledgment was featured in ADOI Advertising Awards 2007 book.
"Work & Play" for Addiction
Elwin Mok, our Managing Creative Director was requested to contribute a cover design for Addiction (Advertising Magazine) September 2007 edition. The theme for Addiction cover was always about "Work & Play". The creative concept of this cover was derived from popular SUDOKU games whose number elements were changed into the characters from "Work&Play" idiom. The SUDOKU game was chosen to reflect the "work & play" nature of the game itself. The magazine was delivered with a pencil attached on the cover, providing the readers an opportunity to directly experience the concept of "work & play" by playing the SUDOKU games on the magazine's cover.
Yenny Siswanto in BNB Magazine
Yenny Siswanto, our Account Director and one of our founders was featured in BNB Magazine (Outdoor Advertising, Marketing and Public Relations Magazine) December 2007 issue. To read the article, click the thumbnail below.
Sport Marketing in Cakram
Elwin Mok, our Managing Creative Director contributed an article about sport marketing in CAKRAM (Advertising, Promotion and Public Relations Magazine), Sport Marketing Special Edition, September 2007. To read the article, click on the thumbnail below.
Celsius in BNB Magazine
Celsius was featured in BNB Magazine (Outdoor Advertising, Marketing and Public Relations Magazine) October 2007 issue. The interview took place in our previous office, Jl Pinang Emas IV Pondok Indah area. To read the article, click the thumbnail below.
Thanks to our great client, Danone Indonesia, we proudly received Order of Merit acknowledgement for our Mizone "Ngapain aja seru" / "Get into the Moment" campaign at MAA Globes Worldwide Awards. The 48 GLOBES, Silver and Bronze Awards, as well as Orders of Merit Certificates, in 16 Categories, were announced at 25th annual MAA GLOBES Award Ceremony at The Four Seasons Hotel, Washington DC, USA, October 18, 2010.
Richard Andrew Gumogar, our Activation Director and one of our founders was honored to become one of the judges of The Most Impactful Brand Activation Competition by Mix Marketing Xtra Magazine for the second times.
Our Managing Creative Director, Elwin Mok, was proudly selected as one of the Top 10 finalist at The 2010 Framepool / Fireflies short film competition at Cannes on 23rd June 2010. The short movie titled "Little Voice" was created using footages from 
