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 Our name was chosen to reflect our expertise on creating either “hot“ or “cool“ communications depends on which one that is most relevant to the target and delivers the objectives from the client. As most of you might have known, the name was derived from temperature scale that is named after the Swedish astronomer Anders Celsius (1701–1744).
We are not an advertising agency. We are not branding consultant. We are not an interactive agency. And we are not an activation agency. But we do advertising, branding, interactive and activation works for our clients.
When you meet an advertising agency to find a solution, you can expect they will recommend you to do advertising. When you meet an activation agency, the best solution from them will be an activation proposal. The same thing happens when you meet other medium-specialist agencies.
The difference is laid under the base of our approach toward our client’s needs. We are medium neutral. And we deliver solutions based on which medium that we think most effective to meet our client’s need. By focusing on generating creative idea as our core competency, the so-called definition like “above the line“ or “below the line“ becomes irrelevant to us; hence we can provide integrated communications depends on the needs of the brand/ client.
And yes, we are young. Celsius Creative Communications (PT Celsius Inspira Kreativa) officially established in Jakarta - Indonesia, on November 11, 2006. Started the operation on January 2, 2007.
Our Services:
Strategy, creative concept development and implementation services for brand or corporate communications that are designed to serve certain purpose, such as: brand awareness, brand image, brand associations, brand’s perceived quality, brand experience, brand activation.
The Medium:
Conventional Mass Media: TV Commercial, Print & Radio Advertising
Experiential Media: Event, Internet, Viral Marketing, POSM, Brand Activation
Brand Development: Brand Naming, Brand Identity, Packaging
Our Mission Statement:
We aim to become a company that is:
• An incubator of great works.
We embrace the passion to create great works that all of us and our client can be proud of.
• A laboratory of great life.
Since life is meant to be extraordinary, we encourage all celsians to pursue the things that will enrich their life, beyond professional works.
CelsiusPR - Celsius Public Relations:
Started in late 2010, we initiated a new division specialized on Marketing PR for the clients. Lead by one of senior PR practitioners in Indonesia Harry Setiawan, this new service will further strengthen our holistic and integrated marketing approach for our clients. Please visit our Public Relations section to learn more about CelsiusPR. |
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Since 2007, we have been providing consultation, creative and implementation services for several clients, small and large, local and multinational, across a wide variety of industries. These are a few of our clients. We are proud to be associated with them.
• Unilever Indonesia
2011 Fair & Lovely (Brand Activation)
2011 Rexona (Brand Activation)
2011 Sunlight (Brand Activation)
2011 Pepsodent (Brand Activation)
2010 Axe Twist (Brand Activation)
2010 Molto Berburu Kesegaran (Brand Activation)
2010 Axe Call Me (Brand Activation)
2010 Dove Sisterhood (Brand Activation)
2009 Pepsodent Pawai Kemerdekaan (Brand Activation)
2009 Sunsilk Sentuhan Kelembuthan (Brand Activation)
2009 Moo Active (Brand Activation)
2009 Ponds Age Miracle (Brand Activation)
2009 Ponds Teen Concert (Modern Trade Promo)
2009 Sunsilk Conditioner 100 jadi 2 Walk (Brand Activation)
2009 Unilever Indonesia HRCR (Annual Conference)
2008 Pepsodent Herbal (Brand Activation)
2008 Pepsodent Senyum Indonesia (Brand Activation)
2008 Close Up Speak Up (Brand Activation)
2008 Lux 100 Diva (Brand Activation)
2008 Sunsilk Shampoo (Brand Activation)
2008 Conello (Brand Activation)
2008 Pepsodent Mama Sigi (Brand Activation)
2007 Lux (Brand Activation)
2007 Sunsilk Leave On & Hair Fall Shampoo (Brand Activation)
2007 Close Up (Brand Activation)
2007 Vaseline (Brand Activation)
• Danone Indonesia
2011 SGM 3 & SGM 4 Dunia Presinutri & MobiNutri (Activation)
2011 Mizone "Mau Ngapain Lagi Hari ini?" Campaign (TV Commercials)
2011 AQUA "It's in me" Health Campaign (TV commercial and activation)
2010 Mizone Tantangan Mizone (Integrated Marketing Communications)
2010 Mizone "Posko Pencerahan Harimu" (360 Activation Campaign)
2010 SGM Eksplor & Aktif (Brand Activation)
2009 Mizone Tantangan Seminggu (Integrated Marketing Communications)
2009 Mizone "Ngapain aja seru" (Activation Campaign)
2009 SGM 3 & SGM 4 MobiNutri (Brand Activation)
2008 Mizone Tantangan 8 Hari (Integrated Marketing Communications)
2008 AQUA (Below the Line Activities)
2007 Mizone Maxxibilities (Integrated Marketing Communications)
• Google South East Asia
2011 Google Chrome Party
2010 Google Chrome Indonesia Launch (Local Theme & Extension, Launching Event)
2010 Google Map Indonesia Launch
2010 Google Think Digital Event
• ACER Indonesia
2010 Mohonmaaflahirbatin.com (Eid ul-Fitr digital greeting)
2010 Happy Spacer (Loyalty Promotion Program Campaign)
2009 Invasion of Technology (Integrated Promotion Program Campaign)
2009 Jinggle Dance (Season Greeting Facebook Application)
2009 Main Lampu (Eid ul-Fitr Digital Greeting Card)
• SPECS Sport Shoes
2011 Print Ad Campaign
2010 Print Ad Campaign
2009 Print Ad Campaign
2008 Print Ad Campaign
2007 Print Ad Campaign
• Erha Clinic & Erhalogy
2009 Erhalogy (Print Ads)
2008 Integrated Marketing Communications
2007 Integrated Marketing Communication
• RatioCap Singapore (New Business Brand ID development)
• Buongiorno UK (Promotion Program Advertising Campaign)
• ALAYA Samarinda (Branding & Marketing Communication Campaign)
• Lafarge Indonesia (Retail Mapping Application Development)
• Golden Ginger (Branding & Marketing Communications)
• Bank Mega (Marketing Communications Campaign)
• Sampoerna A-Flava (Digital Experience Booth)
• Natur-E Journey to Beauty (360 Activation Campaign)
• Morinaga - Minilova Roadshow (Brand Activation)
• Sangobion "Sehat bersama Sangobion" (Brand Activation)
• Yupi - Gummy Candy (TV Commercial)
• i-mobile (TV Commercial & Activation Program)
• Adidas Indonesia (Brand Activation)
• Rotaryana Prima (Corporate Identity & Marketing Program)
• The Stupa Residences (Brand name, Brand Identity & Marketing Program)
• Area 24 (Brand name, Brand Identity & Marketing Program)
• Bintang Rajawali Perkasa (Brand Identity)
• Onduline Indonesia (TV Commercial & Print Ad Campaign)
• HSBC (Activation Program)
• Hale International (Brand Identity & Packaging)
• ZTE - ZTE Corporation (Corporate Launching) |
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Thanks to our great clients, since 2007, we are grateful to receive several acknowledgments and awards nationally and internationally.
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2011
1 Order of Merit at Promotion Marketing Awards of Asia (PMAA)
Mizone "Posko Pencerahan Harimu"
Client: Danone Indonesia
Category: Best Event or Experiential Marketing Campaign
1 Bronze at Promotion Marketing Awards of Asia (PMAA)
Ministry of Trade of the Republic of Indonesia "100% Aku Cinta Indonesia – Adalah Kita"
Client: Ministry of Trade of the Republic of Indonesia
Category: Best Cause, Charity or Corporate Responsibility Marketing Campaign
1 Silver at Pinasthika Awards 2011
Ministry of Trade of the Republic of Indonesia "100% Aku Cinta Indonesia – Adalah Kita"
Client: Ministry of Trade of the Republic of Indonesia
Category: Advertising Campaign
1 Finalist - Citra Pariwara Advertising Festival
Ministry of Trade of the Republic of Indonesia "100% Aku Cinta Indonesia – Adalah Kita"
Client: Ministry of Trade of the Republic of Indonesia
Category: Mix Media
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2010
2 Finalists - Citra Pariwara Advertising Festival
Acer "Jinggle Dance"
Client: Acer Indonesia
Category: Viral
Acer "mohonmaaflahirbatin.com"
Client: Acer Indonesia
Category: Viral
1 Merit Star at Adstars 2010 - Busan International Advertising Festival
Acer "Invasion of Technology"
Client: Acer Indonesia
Category: Electronics/ IT/ Office Equipments
1 Order of Merit at 2010 The Globes MAA Worldwide Awards
Mizone "Ngapain aja seru"
Client: Danone Indonesia
Category: Best Event or Experiential Marketing Campaign
1 Bronze, 1 Best by Country at 2010 Promotion Marketing Awards of Asia (PMAA)
Mizone "Ngapain aja seru"
Client: Danone Indonesia
Category: Best Event or Experiential Marketing Campaign
1 Finalist at Pinasthika Awards 2010
Acer "Invasion of Technology"
Client: Acer Indonesia
Category: Digital
1 Gold, 2 Silver, 1 Bronze at
The Most Impactful Brand Activation 2010 - Mix Marketing Xtra Magazine
Acer "Invasion of Technology" - Acer Indonesia:
• Internet/ Mobile Activation - Gold
• Low Budget High Impact Activation - Silver
Mizone "Posko Pencerahan Harimu" - Danone Indonesia:
• Internet/ Mobile Activation - Silver
Dove Sisterhood - Unilever Indonesia:
• Road Show Activation - Bronze
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2009
1 Silver, 1 Best By Country at
2009 Promotion Marketing Awards of Asia (PMAA)
Sunsilk Walk
Client: Unilever Indonesia
Category: Best Cause or Charity Marketing Campaign
1 Bronze at 2009 Promotion Marketing Awards of Asia (PMAA)
Conello B217AN
Client: Unilever Indonesia
Category: Best Event or Experiential Marketing Campaign
1 Order of Merit at 2009 Promotion Marketing Awards of Asia (PMAA)
Pepsodent Herbal - Science & Nature
Client: Unilever Indonesia
Category: Best Brand Awareness & Trial Campaign
6 Gold, 3 Silver, 2 Bronze at
The Most Impactful Brand Activation 2009 - Mix Marketing Xtra Magazine
Mizone "Ngapain aja seru" - Danone Indonesia:
• Roadshow Activation Category - Overall - Gold
• Roadshow Activation Category - Creativity - Gold
• Roadshow Activation Category - Uniqueness - Gold
• Roadshow Activation Category - Originality - Gold
• Roadshow Activation Category - Interactivity - Bronze
• Roadshow Activation Category - Execution - Gold
• Roadshow Activation Category - Result - Silver
Conello "B217AN" - Unilever Indonesia:
• Roadshow Activation Category - Originality - Silver
• Roadshow Activation Category - Result - Silver
Sunsilk Walk - Unilever Indonesia:
• One Day Occasion Activation Category - Result - Bronze
Pepsodent 60,000 smiles Photo Exhibition - Unilever Indonesia:
• Festival/ Exhibition Activation Category - Overall - Gold
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2008
1 Bronze at ADOI Advertising Awards 2008
"Blind Date" Mizone Maxxibilities TVC
Client: Danone Indonesia
Category: Film Idea
1 Finalist at ADOI Advertising Awards 2008
"Great Executor" Poster
Client: Flash Film
Category: Print Craft
Top 10 Creative Agency
ADOI Advertising Awards 2008
Agency of the Year 2008
Mix Marketing Magazine
Category: Top 3 Most Creative Activation Agency
Order of Merit at 2008 Promotion Marketing Awards of Asia (PMAA)
Mizone Maxxibilities Brand Activation Campaign
Client: Danone Indonesia
Category: Best Integrated Communications Campaign
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2007
1 Bronze at ADOI Advertising Awards 2007
"Digtionary" Viral Marketing
Client: Flash English Course
Category: Interactive |
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 Elwin Mok
Founder and Managing Creative Director
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Elwin Mok graduated from the Visual Communication Design Department of Bandung Institute of Technology and found his passion and destiny in the advertising industry.
Started his journey in the industry by joining Cabe Rawit in 1997, and then leaving the company in 2000 as senior art director and business unit head. Some of his works from this period include the brand identity of Byru and Ensiklopedia Bangsaku Campaign for HM Sampoerna.
In 2000, Elwin Mok left Cabe Rawit to seek more exposure by building a new multimedia & interactive agency named Virtuaego. At that time, He also became a lecture on web design and multimedia at the Visual Communication Design Department of Bina Nusantara University.
Another promising opportunity arose when he was offered to lead Jakarta’s Ogilvy One creative team in 2002. At Ogilvy One, various opportunities allowed him to enrich his expertise in areas of direct marketing communications, CRM and measured-result marketing communications. Some of his clients at Ogilvy One were Bank Danamon, Amild.com and Sahabat Nestle.
After various years of learning and exploration, in 2003 Elwin Mok re-joined Cabe Rawit as a Creative Director, then later in XCR, a sister company of Cabe Rawit overseeing the direct response advertising, activation and interactive units. At XCR, he produced several award winning viral marketing campaigns and led the XCR’s team to become one of local agency with several international acknowledgements. Some of his clients were Erha Clinic, Erhalogy, Bank Mega, Pakubuwono Residences, Clear Nation Metamorphoself, and Fren - Mobile8.
Having insatiable thirst for entrepreneurship, Elwin Mok with 2 of his colleagues, Richard and Yenny founded Celsius Creative Communications in late 2006.
Honors and Awards: 1 Bronze and 1 Order of Merit at MAA Globes Awards; 3 Order of Merit, 4 Bronze, 1 Silver and 3 Best by Country at PMAA (Promotion Marketing Awards of Asia); 1 Merit Star at Adstars - Busan International Advertising Festival, 1 finalist at New York Festival; Top 10 finalist at Framepool/ Fireflies Short Film Competition - Cannes, 2 Silver, 2 Bronze and 6 finalist at Citra Pariwara; 4 Bronze and 3 finalist at ADOI Advertising Awards; 1 Silver, 1 Bronze and 9 finalist at Pinasthika Awards and 1 Bronze at Jawa Pos Ad Festival; 6 Gold, 3 Silver, 2 Bronze at The Most Impactful Brand Activation 2009 - Mix Marketing Xtra Magazine; 1 Gold, 2 Silver, 1 Bronze at The Most Impactful Brand Activation 2010 - Mix Marketing Xtra Magazine. Since 2006 – 2010, Elwin Mok was member of PMAA International Judges Panel. In 2009 - 2011, Elwin was honored to become Zonal Director for Indonesia of PMAA.
 Richard Andrew Gumogar
Founder and Activation Director
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Richard is the former Business Manager of XCR Marketing Communications. Despite the title, Richard looks and thinks more like a creative department person. This anomaly has proved to be very effective for him, since it turned out to be a driving force for him to do the business, with heart.
Graduated from Management Department of Atma Jaya University, Richard joined Katuju as an account executive and handled several clients, including a multinational bank and jewelry brand.
In 2000, he joined below the line unit of Cabe Rawit, and found his passion in advertising industry and marketing event activities. At this period, Richard proved his expertise in handling several multinational clients and national scale marketing event activities, including Sony Ericsson, Pakubuwono Residences, HSBC, Loreal and Citra Pariwara.
After three years, Richard then moved to DDB Brainstorm to handle several below the line clients. Then in 2004, Richard joined XCR as Business Manager and since then handled brand activations for several major brands in the country, including Clear Metamorphoself, Sunsilk Girls Day, Lux Movie Premiere and Rexona.
His ‘creative‘ thinking does huge contribution for the team in developing the creative output. Several creative awards (Citra Pariwara and ADOI Advertising Awards) and
International promotion awards (MAA Globes and PMAA) have proven that the passion for creative idea is one of his businesses.
In late 2006, along with 2 of his colleagues, Richard founded the Celsius Creative Communications.
 Yenny Siswanto
Founder and Account Director
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Yenny Siswanto is the former creative head of XCR Marketing Communications. Impulsive and absolutely passionate on the new idea maybe is the best way to define this former National Female Basketball player. Early 1996, after graduated from Visual Communications Design of ITB, Yenny joined Cabe Rawit as an art director. During this period, she has won several metals in Citra Pariwara. Some of here works from this period include Galeri Keris, Polaroid, HM Sampoerna, XL.
On the verge of economic crisis, Yenny moved to Singapore and work on the client side as business representative of an IT company. Not too long after that, she came back to Jakarta and worked as product promotion representative and handled national distribution for top IT brands through the country. These experiences turned out to be priceless as it broadens her perspective and enriched her business senses.
Some people find creative advertising thinking is addictive, and Yenny was one of them. After leaving the industry for several years, Yenny then rejoined the industry by became a senior art director at XCR in 2004. Then she joined McCann Ericsson Indonesia and get huge experiences in handling local and multinational brands, such as Vaseline, Nescafe, Sunsilk Beauty Camp, Nestle Excella Gold, Ultra Jaya, Pfizer, and Klinik Diabetes Nusantara.
In 2006, Yenny rejoined XCR as Creative Head. And in late 2006, she founded with Elwin and Richard the Celsius Creative Communications. |
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